The NBA has the framework of an agreement in place with Amazon Prime Video that will make the streaming giant one of the ...

Amazon Prime could soon have a stronger hand in U.S. sports as the streaming service is nearing a deal with the NBA to become ...

The NBA's broadcast rights deal with ESPN and TNT Sports will end following the 2024-25 season, opening the door for new ...

NBC was previously a major rights holder for NBA games from 1990 to 2022. When that deal ended, the network reportedly tried ...

Amazon.com Inc. is close to a deal to bring NBA games to its Prime Video streaming service, according to two people familiar ...

When the next NBA TV deal kicks in, Amazon will become one of the major partners of the league. Prime Video is expected to increase the quality of the service that NBA fans usually receive, but is its ...

The Los Angeles Lakers face the Indiana Pacers last December in the championship game of the inaugural NBA In-Season Tournament Ethan Miller/Getty Images The NBA‘s new round of rights ...

The NBA's television ratings have been fairly stagnant over the last few seasons. The 2024 NBA Playoffs have started off with a slight decline in viewership versus last season. The last four NBA ...

The NBA and Amazon Prime are closing in on a landmark deal that will give the streaming giant a significant portion of the league’s regular season and playoff game. According to The Athletic’s ...

There has been a new development regarding the new NBA rights deal. In a report by Puck's John Ourand, Amazon will reportedly get the In-Season Tournament and Play-In Tournament as part of its ...

Having previously refrained from paying too much for premium rights, Amazon’s sports broadcasting strategy has been opportunistic and selective – until now. Using that conservative approach ...